Time magazine reported that at the beginning of the 20thcentury the average woman wore a size US 3.5 or size 4 shoe. This increased to a 5.5 in the forties and remained this way till the 60s. By the 1970s, the average female foot was a US 7.5 and now, forty years later, the most common foot size for the American female is somewhere between an US 8 ½ and a 9.
The clinical director of the Family Podiatry Centre, Podiatrist Mark Reyneker, has noticed an increase in foot problems related to incorrect shoe sizes at their clinics in the past 2 decades.
Some blame it on diet, some on activity levels and others on the environment. Whatever the case may be, squeezing larger feet into smaller shoes carry many health risks.
Many companies have become aware of this fact and now do offer larger sizes. But the pickings are slim. Limited by what is perceived as fashionable, they may increase the length but width is largely ignored.
Two years of research and development has allowed Solescape Shoes to develop its own lasts that considers length and width yet remains feminine and en vogue.